Not getting enough traffic on your blog after putting in all the hard work to set it up can be quite frustrating. Blogging is fun no doubt but when your content is not getting seen by your target audience then it’s only a matter of time before you get fed up. There are several ways of optimizing your blog to ensure steady stream of visitors but in this post, I will only share 5 ways to improve traffic to your blog will be shared. Read on to find out if any of these 5 ways can help improve traffic to your blog.
- Keyword Research
This is very important. Incorporate keyword research into your content creation process because keywords help people to find your post through search engines. You may have a very good post but generate poor traffic to the post simply because it doesn’t have the right keywords. The first thing you should do anytime you want to create content is to research for keywords and then build content around keywords that you think will fetch you plenty traffic.
- Create Quality Content
Yes, blogging is fun but not so fun if you are the only one reading your posts! It is important that you create quality content that will not only attract visitors to your blog but also make them return for more.
Quality content is your magnet for pulling people to your blog as the competition is stiff and the bar set so high. The more quality contents you post on your blog, the higher the chances of being found by people when they use search engines. To create quality contents therefore, you must master a niche and be intentional with your posts.
Instead of posting randomly, pick a niche that interests you and create contents around that theme. That way you will have a target audience in mind and you can tailor your posts to meet their needs.
- Write Constantly
Fresh content will fetch you more traffic. Search engines give higher priority to websites with fresh content. The more you update your blog, the higher it ranks on searches across search engines and the more traffic you will get. It’s that simple.
A blog that is seldom updated will not fetch as much traffic as one that is regularly updated. Don’t in an attempt to post more content on your blog flood it with watered down content. This will be counterproductive as visitors will most close your page as fast as they open it, giving search engines that your content is not relevant to the visitor’s query. This will definitely affect your blog’s ranking and search engines will point lesser people in your blogs.
Note that creating fresh content does not mean you have to make new posts constantly. Constantly reviewing your old posts and keeping them updated may prove to be more helpful than posting new contents without much substance.
Another way to get high ranking on search engines is to build backlinks. Backlinks are links from other sites sending visitors to posts on your blog. This sends signals to the search engine that your content is quality since other sites are recommending it to visitors. For example if another blogger wants to create content on a topic but finds that you already have something quality on your blog covering that topic and then proceeds to make a post containing a link to your post on their own blog, that’s a backlink. Think of backlinks as a form of recommendation and approval from your peers.
Search engines are big fans of backlinks. But there is a catch, backlinks can hurt your blog ranking too if they are not from good sources. The site sending traffic to your blog must have good authority on the search engine too for the backlink to be helpful. This makes it a little bit difficult to build good quality backlinks.
- Search Engine Optimization (On-page)
Apart from creating quality contents and building good backlinks, you can also optimize your blog posts for search engines by carrying out what is known as On-page SEO. These are technical steps you can carry out on your blog posts to help them get to the top of searches, increasing the likelihood of people checking them out. Some of the On-page SEO steps you can take include:
- Optimize images on your blog and name your images using keyword rich alt text and file names.
- Create blog post titles that reflect your keyword and also describe what the post is about
- URL for each post must include keywords that reflect what the post is about.
- Use short URLs
- Use your keyword once within the first 100 words of your post
- Break your content using keyword-rich headers
- Use synonyms and LSI keywords
- Use Internal and External links on your posts when possible.
You can read more on SEO to broaden your knowledge of this concept and apply it to drive more traffic to your blog.
Some other things you can do to improve traffic to your blog are:
- Social media promotion
- Add social sharing buttons to your posts
- Encourage comments & user engagement on your posts
- Add images to your posts
- Write guest posts & invite guest contributors
There you have it on 5 ways to improve traffic to your blog. The ultimate aim of every blogger is to build an audience for their posts. If you follow these tips, you stand a good chance of getting more traffic to your blog.